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		<h1 align="center">Fighting against women's inferiority under the gaze of men.</h1>
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		<h2>Foreword</h2>
		<p><br>From 1960s to 1970s, French scholarsMichel FoucaultIn his book "Madness and civilization》、《The birth of clinical medicine"and"Discipline and PunishThe theory of "gaze" was put forward in.</p>
		<p><br>Male gaze means that in a patriarchal society, women are the second sex to be watched, while men enjoy the pleasure of peeping through various media and channels and become the first sex to watch and stare. Many theorists have pointed out when discussing the issue of "gaze" that people usually "naturalize" the "male gaze" and make it a dominant viewing behavior.</p>
		<p><br>In China's traditional power mode and division of labor mode, women are in an absolutely weak position, while men sit on fame, profit and power and "stare" at women from a top-down perspective. Social norms also freeze and normalize the relationship between this gaze and being stared, and exhibit detailed and numerous "verbal teachings", which limit women's sight and gaze range and encourage men's strong posture.</p>
		<h2>Status</h2>
		<p><br>Nowadays, with the awakening of women's consciousness, more and more people are aware of the oppression that male gaze brings to women. A girl is walking on the road. Facing the gaze, her first feeling is not happiness, but discomfort. Men stare with examination and judgment, and show these narrow judgment words and body movements, which devalues women and causes women's inferiority. We don't discuss whether we are not strong enough to be brainwashed by this kind of degradation. What we should discuss is whether this kind of gaze should exist and how we women should deal with it when facing the male gaze. We must admit that male gaze accounts for a large part of the formation of women's inferiority complex. We will care about the evaluation of the opposite sex, have doubts about ourselves, and consider whether we are worthy of being liked. Some people are deep and some people are shallow.</p>
		<h2>Event</h2>
		<p><br>The "female master with pink hair" incident is a tragedy under the gaze of men.</p>
		<p><br>At first, an optimistic girl just wanted to share her joy, but she was maliciously speculated by some people. For a time, she lived in a world full of men's gaze, and finally committed suicide because of cyber-violence.</P>
		<h2>Plan</h2>
		<p><br>n order to combat the inferiority of women under the gaze of men, our group decided to expand the influence of l 'Or é al brand from the three core concepts of "women's self-confidence", "girls help girls" and "the right to pursue beauty at any age".</P>
		<p><br>And after many investigations, we found that almost all beauty brands lack a platform to enhance users' stickiness, that is, a platform for socializing.</p>
		<p><br>So according to the core concept, our group designed a small game which mainly focuses on beauty and integrates social attributes. This little game has two main lines.</p>
		<p><br>The first line is as follows: the protagonist of the game is a high school student who is not good at dressing up and caring for skin. She feels inferior because of other people's comments, until one day she makes friends with Xiao Ou, an excellent and beautiful girl. Xiao Ou tells her that every girl is born beautiful, just needs to take care of herself and learn to manage herself. So Xiaoou brought Xiaoya into contact with the brand l 'Oreal. L 'Oreal has a small program. This small program can gain brand support by increasing experience value through skin care and beauty. It can also share its own skin care videos and meet more friends who care together. Encourage each other and become better and better together.</p>
		<p><br>The second line: Xiaoya entered the l 'Or é al counter on her own initiative. With the help of the young lady at the counter, she realized the importance of skin care. At the same time, she thought of her mother, who worked hard for half her life and occasionally worried about her appearance. She decided to study skin care with her mother and become more beautiful and confident together. Her mother hesitated at first, but was moved by Xiaoya's sentence "All ages have the right to pursue beauty", so mother and daughter got to know more on l 'Or é al's platform.</p>
		<p><br>The three core concepts run through the main line of the game, and also provide l 'Or é al customers with an opportunity to expand marketing and a platform to increase user stickiness.</p>
		<h2>Core</h2>
		<p><br>The core of this game is the l 'Or é al applet that Xiaoya is exposed to. In our design, the applet is divided into three modules: "immersive skin care", "membership activities" and "lighting a lamp".</p>
		<p><br>This game is played in the form of plot plus points, and guides people to actively take care of their skin and learn to make up through the process of the protagonist Xiaoya gradually becoming beautiful and confident. The three core concepts run through the entire process, highlighting L'Oreal's attention to women's topics.</p>
		<p><br><h4>Immersive skin care</h4>Join beauty bloggers to promote l 'Oreal products, and get points and experience by punching in tasks. Players can exchange some virtual L'Oreal cosmetics to make up their virtual image. When everyone in the community shares their skin care experience, they can also use virtual cosmetics to makeup their virtual images to achieve the goal of sharing fashion and beauty creativity. L'Oreal brands can also achieve the purpose of promoting other products.</p>
		<p><br><h4>Membership activities</h4>game points and experience values can be exchanged for a certain sample, or a new taste, or a skin care plan tailored by skin care experts.</p>
		<p><br><h4>Light up a lamp</h4> convert the experience value into a lamp to light up other people's skin care and beauty; You can also choose to exchange them for books or other items to donate to children in mountainous areas.</p>
		<p><br>In addition to the above three sections, there is also a social area, that is, the sharing of skin care and beauty experience, where you can find sisters with the same skin troubles and exchange experiences.</p>
		

		
		
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<p><br>This is a sample of our small program.As shown below
<p><br><h3><a href=" https://www.xiaopiu.com/h5/byId?type=project&id=6412a531d1015110faf9060d">Program Samples </a></h3></p>

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@霸气侧漏队
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